Tuesday, August 14, 2012
Your Competition Is Your Greatest Gift On And Off The Digitals.
By looking at what your competition has done you can research their keywords and learn how to place yourself on the internet. You can look at their covers and see what’s appealing about them, research consistent colors and themes. You can see what they’ve talked about and identify what you can offer to the field that’s different. Successful competition is your greatest teacher in all areas of your field. I’m fairly sure that applies across the board to every kind of business. Learning from your competitors doesn’t mean you are stealing from them. I am not promoting plagiarism. Learning from them means you are unearthing all the different possibilities in your own field. If you quote from your competition at length, be sure to check with their publisher for permission. Usually permission is given because it promotes sales, sometimes it isn’t and you open yourself for suits. And don’t forget to credit them if you do quote them. Honoring others in your field is the highest compliment.