Thursday, August 9, 2012
Keywords are King
Keywords are how your readers find you. On the digitals, limit the number of keywords you select to 10… Kindle and Nook limit for you, Smashwords doesn’t tell you until after you’ve chosen too many. This is important: Kindle has two sets of keywords and it’s vital to make certain the second set is activated. The first set is implanted into the application page you fill out when uploading your book, cover and publishing information during you’re posting process. Once the book is posted, go to Amazon.com and type in your name and the book title. THEN click on the cover picture which will bring up the sales page. THEN scroll down to “tags customers associate with this product.” Type in a keyword. Start with the genre. You should see the number of people looking for books in this genre appear. If you don’t you’re not in a specific genre and you’ll have to redefine what you’re looking for. To do that look at the keywords your competition has selected. Put in ten or so keywords. If you’ve discovered that you don’t have the right keywords in the back end because you're getting better choice selections during this process – go back and fix it. The great thing about the digitals is nothing is written in cement.