Tuesday, August 7, 2012
Back Of The Book Cross Marketing Is Very Important.
On the digitals after you write “The End,” refer readers to your author page which will take the reader directly to everything you’ve written. Kindle, Pubit and Smashwords all have author pages. I don’t have a sufficient number of stories up on Kobo to figure out the author page yet but I’m sure it’s there. Follow your author page link with your sale page blurbs and 200 word samples for a select number of your good sellers – or stories you want to be good sellers. You can get live links because you’re on the digitals. Make certain that your links are specific - Kindle to Amazon, Nook to Barnes & Noble and Smashwords to Smashwords. It’s a great thing to put up 200 tantalizing words because Kindle only allows 10% display of your story which (a) might not be juicy and (b) includes all your introductory information so it’s a teeny sample and giving away more is better. I keep all my individual links on separate word documents for easy cut and paste access. Notice that in the paperbacks you read they very often have the first few chapters of the next book that’s coming out in the back of the book. Same idea here. Don’t be afraid to give stuff away, lots and lots of stuff. You want to give enough to get people interested in what you have written.