Monday, August 27, 2012
To Do Book Clubs / Not To Do Book Clubs
Book Clubs have a nice feel to them, so why won’t I do them? Because every minute I’m not writing I’m losing money. I have to get to a Book Club or Signing at my expense – gas, wear and tear on the car. 5-10 Book Club members may buy the books from Amazon or I may have to supply them. I make between $2.06 and $6.00 per book at the signing and perhaps I generate some word of mouth. Then I spend time talking about my book, signing my book and socializing. So that’s several hours out of a day not writing. Since I can write a $2.99 short story in an afternoon, two at the most, and I can sell 100 -1,000 perhaps more over time each time I post a short story, that’s $300-$3,000 I’ve lost not including gas by taking time to sell 5-10 books. As nice as it is, it’s not worth it. In the business world it’s called Return On Investment. Book Signings have even less to recommend them. Since I publish on the digitals, I limit my marketing to the digitals. I participate in every interview I can get on line. But mostly I figure out what people want to read and deliver it to them.