Friday, August 17, 2012
Writing Is 20% Writing 80% Marketing
Writing, like every other business is 20 percent writing and 80 percent marketing. Even if you’re published by a big house you’re going to have to do your own marketing. Do you remember Sarah Palin driving all over the country for book signings? Have you heard Robert Reich promoting his books on MSNBC? Every single blurb that I have published on Facebook and on my blogs are part of my marketing strategy and they take time, effort and thought. They also take time away from writing the books and stories that are my product. In many ways the product is the easy part. Whatever your business the 80/20 rule applies even when your business is in the arts.