Friday, June 8, 2012

Using Pen Names Strategically

The reason to write under pen names is because switching from genre to genre under the same name can make your readers furious. Just imagine how a devoted Robert Ludlum fan would react if he suddenly used the Ludlum moniker to market a romance novel. Ken Follet did that and it was very bad for him as a writer. His agent actually told him not to do it. The agent was 100% correct. One author name for one genre is the unwritten rule. My goal in this group is to put my books on the best sellers lists. It will help me if you go to my books and Like them on Amazon at the top of the book’s sales page.

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