Writing To Your Market

One of the people I communicate with said she writes her blog as if she was talking to a client. Indeed that’s how everything gets written. If you know your reader (or the person you want to be your reader) you talk directly to that person – in terms of fiction you write a novel for someone who likes your genre and reads your competition. As in every business identifying your market informs everything. I remember going out to rent an office and the needs of my clients informed access to parking, access to elevators and so forth. It seems like the most obvious bit of basic business 101…AND a surprising number of people don’t do it. Isn’t it fun how business is business whether it’s writing books or selling hardware?